strategic alliance

Saudi ARAMCO is one of the largest company in the world by assets. The company position as largest among peers might not remain the same for many coming years unless they up their game in R&D and technology. The strategic alliance is one of the fundamental ways that the company can consider to ensure they remain competitive by exchanging worthy ideas and strategies. There are many challenges in strategic alliance including difficulty in finding the best partner, inability to know when the alliance is no longer viable and inability to establish trust among the parties.  Using both descriptive and normative decision theory, the alliance can be able to find worthy methods and technique that can move them forward