Striving to be the industry’s low-cost provider, thereby aiming for a cost-based competitive advantage over rivals that can become the basis for charging lower prices and/or earning higher profits
Focusing on a narrow market niche and winning a competitive edge by doing a better job than rivals of serving the special needs and tastes of buyers that compose the niche
Developing competitively valuable resources and capabilities that rivals can’t easily imitate or trump with resources or capabilities of their own
Outcompeting rivals by having the most unique and economically-priced product offering of any firm in the industry
Competing successfully and profitably against rivals based on such differentiating features as higher quality, wider product selection, added performance, value-added services, more attractive styling, technological superiority, or some other attributes that set a company’s product offering apart from those of rivals
