Actions to compete more successfully and profitably by offering buyers more or better performance features, more appealing design, higher quality, better customer service, wider product selection, or other such attributes that enhance buyer appeal
Actions to boost the company’s earnings per share and stock price
Actions to enter new product segments or geographic markets or to exit existing ones
Actions and approaches used in managing R&D, production, sales and marketing, finance, and other key activities
Actions to strengthen marketing standing and competitiveness via mergers, acquisitions, strategic alliances, or collaborative partnerships