When buyers are not strongly brand loyal and have low costs in switching brands
When it is costly or difficult for multi-segment competitors to put capabilities in place to meet the specialized needs of the target market niche and at the same time satisfy the expectations of their mainstream customers
When the target market niche is big enough to be profitable and offers good growth potential
When the target market niche is not overcrowded with a number of other rivals attempting to focus on the same niche
When the focuser has a reservoir of customer goodwill and loyalty that it can draw upon to help stave off any ambitious challengers looking to horn in on its business.
Jos Simulation Answered question April 5, 2025
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