Communicating the company’s mission statement to employees, shareholders, and suppliers and developing a balanced scorecard to track organizational performance
Setting objectives for measuring the company’s performance and tracking its progress in moving in the intended long-term direction and pursuing the strategic vision and mission
Deciding on a customer value proposition, identifying the three most appealing strategy alternatives, and determining what kinds of resources to employ in the pursuit of sustainable competitive advantage
Developing a proven business model and identifying profitable strategy alternatives.
Deciding on the company’s strategic intent and what strategic plan to pursue in accomplishing the chosen strategic intent
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