Weak brand preferences and low degrees of customer loyalty to existing brands
High capital requirements
The ability and willingness of industry incumbents to launch strong defensive maneuvers to maintain their positions and make it harder for a newcomer to build a clientele
The cost advantages enjoyed by industry members due to scale economies (in production, distribution, or other activities), favorable locations, and/or low fixed costs
The difficulties of building a network of distributors-retailers and securing adequate space on retailers’ shelves
Jos Simulation Answered question April 4, 2025
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